Tuesday, October 6, 2015

Interbrand Best Global Brands & Nikkei Research Brand Ranking

Interbrand released Best Global Brands 2015 on Oct. 5.  Six Japanese companies are ranked among top 100; i.e. Toyota (6), Honda (19), Canon (40), Nissan (49), Sony (58), and Panasonic (65).

On the other hand, Nikkei Research Inc. announced another brand ranking on Sep. 18 which is evaluated based on Perception Quotient (PQ).  In this ranking, Microsoft is No. 1, followed by Panasonic (2), Apple (2), Yamato Transport (4), Sony (5), Google (6), and Toyota (7).

Of course, different criteria produces different rankings...

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